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Yahoo’s new ‘shine’ a site for women


Yahoo on Monday launched a Web site for women ‘shine‘.This new media site is focused on providing information relevant to women’s daily lives.

Shine offers nine categories ranging from fashion and beauty to parenting. It syndicates material from popular lifestyle publishers including Conde Nast and Hearst Corp.

The site aims to create a single destination for the approximately 40 million women between the ages of 25 and 54 .

This is the latest in a string of sites that include Yahoo Tech and Yahoo Food. According to market research firm Hitwise, Yahoo Tech ranks in the top five of US technology media sites and Yahoo Food ranks in the top 10 of food lifestyle sites.

Yahoo has hired an editorial team to publish original stories on a daily basis,as well as Shine also offers items from existing Yahoo sites covering food, astrology and health.

Yahoo Shine is located at shine.yahoo.com/

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