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What does Bounce Rates mean in Google Analytics ?

Bounce rate is the percentage of visitor left your site after entering your page (“bounce” away to a different site). This

can be seen in Google Analytics or other web Analytics statistics. Normally high bounce rate indicates that site page the

visitor are not relevant to the visitor. Hiigh bounce rate necessarily a bad thing.

Time on the site is the way of measuring visit quality. You can use the “bounce rate” metrics to optimize pages.

Google analytics specialist Avinash Kaushik has said,

It is really hard to get a bounce rate under 20%, anything over 35% is cause for concern, 50% (above) is worrying.

If you get website traffic from search engines and your Bounce Rate is high, you need to consider this as a serious concern.

This is because your visitor leave your site and move to another site because they didn’t fine the relevant material in your site..

How to minimize bounce rates

According to google,

  • You can minimize bounce rates by tailoring landing pages to each keyword and ad that you run. Landing pagesshould provide the information and services that were promised in the ad copy.
  • Decrease bounce rates by testing different content.
  • Decrease bounce by writing effective web headlines to decrease your bounce rate.
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