Vality URL is a web address as aliases to web materials. A vanity URL (or vanity domain name) is an easy to remember “real” URL such as http://www.google.com/maps (instead of http://www.googlemaps.com). Typically the vanity urls are redirected to the correct page/product within the company’s web site.
What does Vanity URL accomplish? Vality URL not only results in a shorter name for but also also help improve the visibility of the product or service in a company. It eliminates confusion and errors when communicating.