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Gucci the most coveted brand; Indians rank third in brand consciousness

According to the survey conducted by The Nielsen Company, India ranked 3 rd after Greece and Hong Kong in the list of most fashion brand conscious countries in the world.

The survey found that, over 35% of Indian respondents agreed they spend money on luxury brands, most bought luxury brand was Calvin Klein with over 34% surveyed having purchased it at some point, Gucci ranked as the most coveted brand for Indians, other brands that Indian consumers spend most on are Diesel, Christian Dior and DKNY.


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