UK-based Virgin Group, owned by British billionaire Richard Branson, has launched its telecom brand — Virgin Mobile, through a franchise arrangement with Tata Teleservices.
Indian operations started following the operations in several countries such as United Kingdom, Australia, Canada, South Africa, the United States and France.
Virgin Group has a revenue-sharing agreement with Tata for the use of the Virgin Mobile brand. Tata will use its own brand for the mass market and the Virgin brand for the niche youth market.