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Tag Heuer luxury mobile phones to cost Rs 2,21,000 in India


After nearly six years of selling premium watches and eyewear in India, Swiss watchmaker Tag Heuer, known for expensive watches, is launching luxury mobile phones in India in April.Tag Heuer, division of leading luxury goods company LVMH, will launch the luxury mobile phones in India at the same time as their global launch and the phones will be positioned at the top end of the market and cost about Rs 2,21,000(€ 3500)

Tag Heuer phones will be priced lower than Vertu‘s cheapest model. Vertu is a British-based luxury mobile phones manufacturer company which is a subsidiary of Nokia.
The most expensive model Vertu has ever made is the Signature Cobra, at US$310,000 (Rs 12,406,200)

Bollywood superstar Shah Rukh Khan and Former Miss World (2000) and Bollywood’s leading actress, Priyanka Chopra are the India’s Tag Heuer brand ambassadors

Tag Heuer world wide star brand ambassadors are

  • Uma Thurman
  • Tiger Woods
  • Jeff Gordon
  • Maria Sharapova
  • Lewis Hamilton
  • Kimi Räikkönen
  • Steve McQueen
  • Peter Ho
  • Priyanka Chopra
  • Shah Rukh Khan
  • Sébastien Bourdais
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