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Microsoft buys Rapt


Microsoft announced that it acquired Rapt, a San Francisco-based software company used by Web publishers to manage advertising sales, for an undisclosed sum.

Rapt’s products are designed to help online publishers improve the pricing and provisioning of online ads.

Microsoft is making series of acquisitions to in an effort to catch Google Inc, to fill out its gap in the advertisers and publishers space.

Rapt’s products include

  • Price Director
  • Inventory Manager
  • Business Advisor

Rapt’s customers include Dow Jones, The Weather Channel, and NBC Universal.

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