We ceaselessly see ads on Google Search and other Google products like Gmail, YouTube. We also see ads on many other websites. These websites are part of Google Display Network which is a group of millions of companies, apps and videos that have partnered with Google to show relevant ads.
Few quick steps help user to opt out of Google’s interest based ads. However, there are some things which opting out doesn’t do.
1. Stop ads completely
Ads are essential for funding of the websites. It is one of the most effective ways of monetizing. After opting out you will still see the ads. However, they will be less relevant. They will be based on content of the web page, your recent searches and general location.
Till now Google Adsense was using Placement-targeted ads, now it has launched interest-based Ads (beta) in it’s network. These ads will associate categories of your interest — say Technology, Sports. These interest are based on the types of sites you visit and the pages you view, while placement-targeted ads reach users visiting specific sites, independent of their interests. Check out difference between Placement-targeted ads and Interest-based ads.