What is ‘micro-influencers’ ?
A social media micro influencer is defined as a person who has about 10,000 or more followers on their accounts social media account like Youtube, Instagram, Twitter or Facebook. That is, a person who have a niche audience engagement in their category.
A micro-influencer could be a mother in north east who regularly posts/blogs about sweater on social media. These micro-influencers are experts in their interests. The most well known type of influencer category is celebrities. Micro-influencer marketing is gaining traction in the age of social media promotion.
Advantage sof Micro-influencer marketing
Here are some reasons why Micro-influencer marketing is important
- Target niche audience
- Higher Engagement
- ROI – Higher conversion rates
- Increased Brand Recognition and loyalty