Chitika premium Ads will only display to users that come to your site via a search engine.(US and CA users). It is good choice for any website that gets search engine traffic. Premium ad units are Pay per click (CPC) and designed to be their highest performing ad unit Cost per impression (eCPM)
Chitika non-search engine traffic Options
For non-search engine traffic Chitika has 2 options. The default option is to have the ad collapse entirely or to display another ad of your choice (AdSense, Tribal Fusion, etc.), which can be configured easily using Chitika Alternate URL feature.
If you haven’t yet implemented Chitika ads on your site, Try it out.