Advertising Pricing Terms Glossary

Advertising Pricing Model Glossary

CPC – Cost Per Click
CPE – Cost Per Engagement
CTR – Click-Through Rate
CPL – Cost Per Lead
CPS – Cost Per Sale
CPM or CPI – Cost Per Impression
CPA – Cost per Action
CPM – Cost per Mille also know as CPT – Cost per Thousand
PPC – Pay per click

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