Using live mobile phone location data, Thasos real-time location data company analyzed the customer growth of Amazon’s Whole Foods. Here are the key findings since the price reduction beginning on August 28.
- Whole Foods Foot traffic increased 17% during the week of the price on August 28.
Whole Foods attracted new customers from the following stores:
- Walmart: 24%
- Kroger: 16%
- Costco: 15%
Highest rates of customer defection to Whole Foods are from the following stores
- Trader Joe’s: 10%
- Sprouts: 8%
- Target: 3%
Basically Whole Foods attracted wealthiest regular customers from Walmart, Kroger, Costco, Trader Joe’s, Sprouts and Target since the price reduction since Amazon acquired Whole Foods and implemented price reductions.