- Apple II – Popular alternative to IBM PCs in 1970’s
- Pixar – Children’s movies now increasingly rely upon computer animation instead of illustrations
- iMac – Distinctively simple and colorful design (The “i” prefix grew to become a staple of Apple products and even pop culture.)
- iPod – Biggest splash in portable music players since the Sony Walkman
- iTunes – Music through its digital library.
- iPhone – Sleek new phone from Apple.